Our Impact

Our Social Impact

The reason we exist..! We deliver many social impact initiatives to a broad range of beneficiaries through a multitude of methods…

Through our network of venues

Our network of social enterprise venues around the UK are set up to deliver social impact on a daily basis, providing facilities and services in their local communities.


KindaKafe (KK1), Norwich, UK

Our flagship KindaKafe in Norwich, which is managed by social enterprise Pop Up Enterprises CIC, provides a welcoming community space for comfort, support and delicious mindful food, with a wide selection of vegetarian, vegan and allergen-free choices. We operate a ‘pay it forward’ scheme to help local homeless and those in need which has been enthusiastically supported by our kind, paying customers and benefited many of their less fortunate neighbours. With the venue’s key focus on tackling loneliness and isolation, we support many local community groups and social entrepreneurs with meeting space and networking facilities, also hosting regular supportive events on a wide range of well being and educational topics and providing opportunities for skills-learning to local volunteers.

KindaPlace and KindaKafe (KK2), Paignton, UK

Our second KindaKafe in our KindaPlace on the beautiful seafront in Paignton is opened its doors to the local community in March 2019, with similar aims to our Norwich KindaKafe. To date, our Preston Sands Hotel venue, now KindaPlace, has provided sanctuary, events and opportunities to local homeless, elderly and disadvantaged. KindaPlace is a social impact centre for the Torbay community, with a focus on the care sector and supporting the elderly, although not exclusively. We will be developing our KindaCare social care agency at the hotel through a ‘co-housing for careworkers’ initiative. Our ‘KindaExperience’ breaks are launching in 2019, offering inspirational and wellbeing retreats to retirees, carers and disadvantaged groups. KindaPlace is also set to be home to our KindaSound radio station, promoting kindness globally across the airwaves, and we’ll be creating local job-share opportunities at the hotel, for those who struggle to maintain full employment due to disability or chronic illness, via our KindaJob scheme. We’ll be partnering with local charitable groups and organisations by offering them our facilities and co-providing community services. Like Food in Community who are cooking up delicious organic food at KindaPlace on a Friday night, using local surplus supplies that would otherwise go to waste.


KindaVillage, Nr Pencader, Wales, UK

KindaVillage, at our beautiful 80 acre Kindness Farm near Pencader in Wales, is being developed into a sustainable residential community, supporting micro social enterprise initiatives that work in harmony with the site’s natural beauty, which will include: an animal sanctuary, organic and hydroponic farming, alternative elderly care and schooling, plus incubation facilities for start-up social enterprises. We’re busy building relationships with the local community to offer our services and resources for their activities and we’ll be creating local jobs through our KindaJob scheme, as well as developing our charity’s HQ team to offer back-office support to start-up social enterprises. We will also be launching KindaExperience retreats, courses and events for wellbeing and special interest pursuits in nature in 2019. We of course recognise our role in stewardship of the natural environment and have been busy planting trees and preserving the riverbed, as well as taking good care of our resident and visiting wildlife.

Our Kindness Projects

Since our charity was set up, we have supported and funded many caring Kindness Warriors with their own social passions through our Kindness Missions programme. We’ve also funded 3 social enterprise schools, training people in starting up their own social businesses.

Some of the more recent projects we’ve sponsored include:


Linda Allen, the founder of the KindaListening project, which the Missing Kind kickstart-funded and supported, has so far trained over 80 people in deep-listening skills so that they can better support their friends, family, work colleagues and strangers in their community going through difficult times. We’ve also facilitated mental health support events at our Norwich KindaKafe venue in conjunction with Linda, trained KindaListener volunteers, MIND and Time to Talk.


Believing that there has to be a better way for educating the next generation, we instigated an alternative-schooling project which attracted, supported and funded a brilliant and passionate team of forest school teachers to set up their own social enterprise. The team are now running regular sessions at their KindaForest school venue in Halesworth, Suffolk, with new sessions being added all the time due to high demand, including sessions for children with learning and behavioural difficulties.

Emerging Kind and Community Sharing Circles

We knew when we met Katie Mottram – a mental health activist, author, speaker and founder of the international #Emerging Proud campaign – that she was passionate about changing the way mental illness was defined and that her ideas would help many people, so we didn’t hesitate to offer funding and support for her initiatives. Working with Linda to include KindaListening as a foundational part of the peer support group training, Katie and Linda have so far trained 25 people to become peer group facilitators and set up peer support groups around the UK, providing vital regular help to up to 300 people struggling with mental distress.

KindaProud (Pocket Books of Hope and Transformation)

Another of Katie’s ideas saw us fund and support her and a team of volunteers on a quest to publish collections of peer stories in a pocket book series. The first 4 books in the series are due to be launched at 4 events during 2019 and, as well as the books going on general sale, the aim is to supply free copies to hospitals and mental health charities, giving their service users hope during times of struggle.

The Missing Kind is a registered charity (Registration Number: 1156133) and a registered company in England and Wales (Registration Number: 08811281).

Registered office address: KindaPlace @ Preston Sands Hotel, 10-12, Marine Parade, Paignton, TQ3 2NU

Phone: 01803 558718

Email:  hugh@themissingkind.org

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